Pernod Ricard Totally Explained

Everything about Pernod totally explained

Pernod Ricard is a French company that produces alcoholic beverages. The company's most famous products, Pernod Anise and Ricard Pastis, are both pastis, and often referred to as simply Ricard or Pernod. The company also produces several other types of pastis.
Reborn from the Pernod Fils company as a producer of pastis following the ban on absinthe, it's now a worldwide conglomerate. It owns the Austin, Nichols company (maker of Wild Turkey whiskies) and the alcoholic beverage division of the former Seagram corporation, among many other holdings. In 2005, the company acquired British-based international competitor Allied Domecq plc. This acquisition made it one of the world's largest beverage groups, behind only Diageo.

History

Pernod

ť Main article: Pernod Fils

1797 - Henri-Louis Pernod opens his first absinthe distillery in Switzerland.

1805 – Maison Pernod Fils (simply known as Pernod Fils) is founded in Pontarlier, Franche-Comté in eastern France by Henri-Louis Pernod, a French distiller of Francophone Swiss origin, and started the production of the anis-flavored liquor known as absinthe.

1850 - Henri-Louis Pernod dies.

1871 – Distillerie Hémard is founded near Paris.

1872 – Société Pernod Pére & Fils opens in Avignon.

1915 – Production and consumption of absinthe is prohibited in France. Most companies look for alternatives and begin producing pastis instead.

1926 – All 3 distilleries merge to form Les Établissements Pernod.

1965 – Takeover of Distillerie Rousseau, Laurens et Moureaux, producer of the Suze liquor since 1889.

Ricard

1932 – Société Paul Ricard is founded in Marseille by Paul Ricard.

1940 – Production of pastis is prohibited by the Vichy regime.

1944 – Production of pastis becomes legal again.

1951 – Pastis 51, which will soon become France's favourite long drink, is launched.

1968 – Paul Ricard retires, his son Patrick becomes CEO in 1978.

Pernod Ricard

1975 – Old rivals Pernod and Ricard merge to form Pernod Ricard S.A..

1988 – Pernod Ricard acquires Irish Distillers (which includes Jameson Irish whiskeys).

1989 – Pernod Ricard acquires Orlando Wyndham (makers of Jacob's Creek).

1993 – Pernod Ricard works with Cuban companies to create Havana Club International.

2001 – Pernod Ricard purchases 38% of Seagram's Wines and Spirits business.

2005 – Pernod Ricard purchases Allied Domecq.

2008 – Pernod Ricard are announced as the winners of a bidding war to buy V&S Group include the Absolut Vodka brand, from the Swedish government.

Brands

Pernod Ricard owns a wide variety of beverage brands worldwide. These include:

Royal Salute (scotch whisky)

Chivas Regal (scotch whisky)

The Glenlivet (single malt scotch whisky)

Jameson Irish Whiskey

Seagram's gin

Pernod aux extraits d'absinthe

Wyborowa (vodka)

Ricard and 51 (pastis)

Martell (cognac)

Wild Turkey (bourbon)

Jacob's Creek (wine)

Pernod (anise-based spirit)

Zuco

Becherovka

DITA (lychee-based spirit)

Havana Club (rum).

As of 26 July 2005, the brand portfolio expanded to include former Allied Domecq products:

Ballantine’s scotch;

Kahlúa coffee liqueur;

Malibu coconut-flavored rum;

Beefeater gin;

Tia Maria liqueur;

Stolichnaya vodka (distribution in the USA);

Mumm champagne;

Perrier-Jouët champagne.

Lincolnshire, Illinois-based Fortune Brands acquired a number of former Allied Domecq brands from Pernod Ricard following Pernod Ricard’s acquisition of Allied Domecq. These include:

Sauza tequila;

Courvoisier cognac;

Canadian Club whisky;

Clos du Bois;

Other Sonoma and Napa wine brands;

Laphroaig malt whisky;

Teacher’s Scotch whisky;

Cockburn's port;

Harveys sherries;

Larios gin;

DYC whisky;

Fundador Spanish brandy;

Centenario Spanish brandy;

Kuemmerling German bitters.

Fortune Brands’ agreement with Pernod Ricard also includes the purchase of the Maker’s Mark bourbon brand, which remains subject to regulatory clearance in the United States. While the U.S. Federal Trade Commission conducts its review, Maker’s Mark will be owned and managed by Pernod Ricard and Pernod Ricard will receive the earnings from the brand. Fortune Brands will be compensated with interest payments pending transfer of the brand. Yoo-hoo chocolate beverage (notably non-alcoholic) was sold to Pernod Ricard in 1989, and in 2001 Pernod Ricard sold it to Cadbury Schweppes.

Subsidiaries

Pernod Ricard Pacific (Australia) – Owner of Orlando Wines (incl. Jacob's Creek) and Wyndham Estate

Pernod Ricard NZ – Owner of Montana Wines

Corby Distilleries - Canadian subsidiary, owner of Wiser's whisky, Lamb's rumFurther Information

Get more info on 'Pernod'.

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